How to Make Cross-Promotion Work for You Marketing Articles | January 1 http://www.blackairmax270forsale.com/ , 2013 Before getting into how you can use cross-promotion as a marketing technique, let?s define what exactly it is. Cross-promotion is when two groups (usually businesses) advertise together. Each gr...
Before getting into how you can use cross-promotion as a marketing technique, let?s define what exactly it is.
Cross-promotion is when two groups (usually businesses) advertise together. Each group pools their money together to slash advertising budgets or helps promote the other group. Visa does this a lot. They?ll mention a product or store in their commercials and advertisements, and in return air max 270 red for sale , their partner will mention using Visa to pay for purchases in their store. Both groups benefit and are possibly bolstered by their affiliation with each other.
Follow these steps for creating a cross-promotion strategy that will generate more sales than you could have produced on your own.
1. Find a partner. Obviously, this is a great first step for cross-promotion! Of course you can?t just put your finger on a company in a phone book and partner with them. You have two options for approaching this: do some research to find out what other businesses your customers shop at, or find businesses that have products that complement yours.
Once you find some businesses that you think might be a good fit, do some more research to find which companies share your values and want to reach the same target market. Think about what companies you would be proud to be associated with. You also want to pick a partner whose resources and reputation are equal to yours.
2. Evaluate your shared customers. Determine what portion of your target market likes to shop at your partner?s business and vice versa. These are the people you want to advertise the most.
What do they like about your product and your partner?s product? How can you enhance what they like about each by working together? Check out their demographics: Where do they live? What kind of car do they drive? You?re constructing a niche market out of already niche markets so you need to get very specific to make sure you reach your shared target market.
3. Decide on a test-run cross-promotion event or sale. It?s a good idea to start with a simple air max 270 pink for sale , small cross-promotion just to test your relationship, make sure that it?ll work. One safe idea is to both hold sales at the same time and include incentives for customers to shop at both places.
For instance, a hardware store holds a sale on wood and a deck builder has a sale on deck-building services. They advertise for their sales together in one flyer, brochure or commercial. They then split the advertising cost air max 270 gold for sale , which will either save them money or allow them to afford using techniques, such as color printing, that they wouldn?t have been able to afford on their own.
4. Evaluate the partnership. How did things go? Did you both bring in more business? If you did, great! It?s time to brainstorm some more ideas to use later. If it didn?t work air max 270 white for sale , try to figure out why it didn?t and if there?s any way to correct the mistake next time.
Or, you can start over again and find a new partner. Seems like a lot of work, but it?ll be worth the time to do it right than to have a partnership that isn?t working.
Almost all of us will have seen this particular photographic problem, namely air max 270 black for sale , your old colour photographs appear to have taken on an overall pink or blue tint.
This is primarily due to the chemicals within the various layers of the photographic paper starting to breakdown, often due to age, and the way that the photographs have been stored.
In many cases it is due to reactants in the environment (remember acid rain?) causing a chemical reaction which results in the fading of certain colour pigments in the photo.
Pink and blue colour shifts are commonplace.
Luckily, these colour shifts can be easily corrected cheap air max 270 for sale , using your favourite image manipulation software, in such a way as to be able to produce an acceptable corrected image.
In the example image on our web-site the "before" image of the house clearly shows a colour shift to pink.
Before we start using any of the image manipulation software tools we first need to access the photograph in question and determine the steps we need to take.
What do you know about the photograph in question?
Well ... it's a house with a front lawn of grass, a few bushes and flowers, what appears to be a blue rubbish or compost bin nike air max 270 for sale , and some (right now) pink edged clouds.
What else ... ?
If you know the actual house, as I do (it is my sister's), I can tell you the window frames are painted whitecream and the front lawn is always in good condition, lush and a deep green. The bricks are a sandstone colour and because this house is in the North of England it is fair to say that the colour of the sky when the photo was taken would most probably have been a bit greywhite and overcast.
The point of this exercise is to use "your mind's eye" to try establish what the original photograph would have looked like and the end result you want to match as closely as possible.
Basic Correction Method
The Basic Correction method described here can restore colour faded or tinted photos and eliminate almost all of a particular colour cast.
The simplicity of the Basic correction method is that it only uses one command from Adobe Photoshop CS air max 270 shoes for sale , namely the Levels command.
The "After" image on our web-site does still have a slight pink edge to the clouds, but the final image is more than acceptable for printing.