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The NFLs idea of outreach to women was once described as shrink it and pink it. That is, taking the same stuff the league was already selling to men, scaling it to size and then splashing on a lot of pink dye.Thats not enough anymore.Fans will see pinked-out fields this weekend for the start of the NFLs version of Breast Cancer Awareness Month. Keep in mind the league took in more than $9 billion last year from an audience in which women made up almost half (46 per cent, or 93 million total viewers).The NFLs fourth annual campaign, dubbed A Crucial Catch, is a good cause to be sure. Like any runway show a€” albeit one with violent collisionsa€” the participants will be accessorized head to toe. According to the leagues own inventory, that means pink cleats, wristbands, gloves, sideline caps, helmet decals, captains patches, chin straps, shoe laces, skull caps, sideline towels, eye shield decals, quarterback towels and mouth guards.(OK, maybe not mouth guards, since players who agreed to wear them to endorse Crest toothpaste were allowed to opt out after corporate parent Procter & Gamble pulled out of the campaign in response to the leagues colossal bungling of the Ray Rice affair.)Fans wont be shortchanged, either. In addition to being handed pink rally towels in some stadiums, theyll be treated to pink goal post padding, cheerleaders waving pink pompoms, special pink ribbon game balls and pink-ribboned caps for coaches, team personnel and officials.You might think all that pink would translate into a lot of money.Maybe, maybe not. Depends on who you ask.The NFL donates 100 per cent of the proceeds from the sale of pink merchandise and game-worn items through an auction on NFL.com. In 2009, the first year of the program, that meant a check to the American Cancer Society for $310,175; last year, it was for $1.86 million. Its not a direct comparison, but the societys campaign with the Walgreens chain a€” which offers customers a chance to add a donation when paying for their purchases a€” raises about $5 million annually.The NFL has kicked in about $6.7 million total so far, and theres no question their partnership with ACS has been increasingly effective at getting out the word. This year, in every NFL market, there will be free, on site-screenings and support staff to answer questions. The campaign has already provided 10,000 free screenings and educated another 72,000 women on its benefits. A survey last season found that 70 per cent of the women who watched games during October got the message as well, and the number has been steadily climbing. But as far as tangible benefits thats about it.Cancer society spokeswoman Tara Peters says theres no easy way to calculate the real value of putting that message in front of the audience that NFL games offer, which should be well north of 150 million viewers by the end of the month. There are sponsorship analysts who measure the impact of similar campaigns, and a few say there are better and perhaps more impactful opportunities out there.October also happens to be Domestic Violence Awareness Month, though youd be hard-pressed to find its symbolic purple ribbons amid the avalanche of pink. Its also an effort that could benefit greatly from the NFLs outsized reach, and in turn, restore some of the lustre to the leagues image.The fight against breast cancer is obviously a very well-supported cause. Just look at how many events coalesce around the pink ribbon, said Jim Andrews, senior vice-president for the sponsorship firm IEG. That makes the NFL just one of many corporations that are part of the effort. ... But domestic violence is a cause that needs help, both in terms of organization and financial backing.Given the recent issues the leagues been dealing with, in terms of enlightened self-interest, thats a cause the NFL could get behind and actually make a difference a€” imagine PSAs (public-service announcements) by some well-known players, a campaign to raise funds for local programs and shelters ... If the NFL is serious about broadening their appeal to women, its an opportunity well worth looking into.NFL commissioner Roger Goodell seems to be doing just that. Two weeks ago, he named three outside consultants to help shape league policies on domestic violence and sexual assault. Last weekend, he spent three hours at the headquarters of the National Domestic Violence Hotline, following up on the leagues multiyear, multimillion-dollar pledge of assistance.Be wary, though, any time the words NFL and enlightened self-interest appear in the same sentence. This is the same league, after all, thats plowed plenty of money into a program designed to convince mothers, despite mounting evidence to the contrary, that theres a way to tackle that makes football safer for their kids.___Jim Litke is a national sports columnist for The Associated Press. Write to him at jlitke@ap.org and follow him at Twitter.com/JimLitke. Jarius Wright Panthers Jersey . There are surprises among the Vezina candidates, but most of the others are standard top-tier performers, even if the two Hart Trophy runners-ups have never been quite as good as they have been through the first half of the season. Torrey Smith Panthers Jersey . "[People] keep asking that question and its not a legit question because we dont have that right, we havent arrived yet," Casey responded. "Weve got to take each game at a time, each possession at a time and look at it that way. http://www.footballpanthersstore.us/Blac...-Haynes-Jersey/. Those cheers seemed more special this time because the captains run on Broadway could soon be over. The adoration surely sounded much nicer to Callahan than all the recent trade talk. Marquis Haynes Jersey . Rooneys latest piece of football genius lost in the furore which now stalks David Moyes, and the man who gave the Manchester United striker his start as a 16-year old at Goodison Park back in 2002. Donte Jackson Panthers Jersey . The Senators will put the busy off-season and training camp behind them when they open their regular season on the road. They kick things off Friday against the Buffalo Sabres and then head to Toronto to take on the Maple Leafs on Saturday.Vancouver, BC (SportsNetwork.com) - Frederik Andersen turned aside 17 shots for his third shutout of the season to guide the Anaheim Ducks to a 4-0 win over the Vancouver Canucks on Tuesday. Rickard Rakell had a goal and an assist while Patrick Maroon, Matt Beleskey and Kyle Palmieri also scored for the Ducks, who have ripped off six straight victories. Ryan Miller allowed three goals on 23 shots for the Canucks, who have lost their past two. When were playing catchup were playing a different game than we want to, Canucks forward Radim Vrbata said. Anaheim got on the board at 13:43 of the first on a rush play that saw Hampus Lindholm leave a drop pass at the left point for Beleskey, who blasted a shot home for his 18th of the season. We talk a lot out there and try to make it easier for eeach other.dddddddddddd. If you play against good guys like the Sedins, you have to have a good gap and be tight on them so they cant make plays, said Lindholm. Skating on the power play, the Ducks took a 2-0 lead at 7:19 of the second when Palmieris shot from the right wing squeezed between the pads of Miller. Rakell put the game away at 9:20 of the third on a heavy wrister from the slot that hit off a Canuck stick and went in. Maroon notched an empty-netter inside the final minute to account for the final score. Game Notes Anaheim plays in San Jose on Thursday ... Vancouver hasnt scored a goal at home for 176 minutes, 21 seconds ... Vancouver hosts Buffalo on Friday ... Anaheim was 1-for-3 on the power play, while Vancouver went 0-for-3. 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